So you ultimately have that shiny new item that you are about to launch onto the store shelves. All of your promoting material is ready and the sales team can not wait to start courting retail buyers. At this point, I hope you have not neglected your item packaging. The solution packaging can make or break a solution. Consumers may perhaps not even try your solution (it could be the most effective of it really is sort in the globe) basically since the packaging is not quite or does not convey the appropriate message.
I like to take a look at what I like to call specifications when designing solution packaging for a product. For me, the requirements are: attractiveness, message, item visibility, and soul.
Attractiveness is a incredibly straightforward notion, but complicated to implement. Based on the item, the packaging has to match the colour scheme, shape, and size to name a few. You also need to have to take into consideration where on the retail shelf it would belong. Will it be placed on an actual shelf or will it be hung? Attractiveness is relative, but packaging can be developed to reflect the frequent taste and aesthetic sensibilities of the majority.
Message has to do with your all round branding work. Almost everything from logo placement, to the variety, to even the font that is made use of for the sort is critical. The item packaging have to convey the cohesiveness that matches your other promoting assets such as catalogs, internet site, letterhead, etc… If the item requires to be explained to the consumer, it should be performed correctly as you are competing with other merchandise on the shelf for customer “eye” time. The product must be explained easily and rapidly.
Solution Visibility refers to the ability to truly see the solution itself. If it is feasible and it fits with the item, I like to allow consumers to see the truly solution rather of just a picture of the product on the packaging. By enabling the customer to see the actual product, the customer can envision themselves applying the product escalating the likelihood of a purchase.
紙盒 is hard to clarify. The soul of the packaging to me refers to all the aspects pointed out above. I like to consider myself as the solution (strange, I know) and the solution packaging as my residence. Would I feel comfy in this home? Does this dwelling fit my character? When other people see my residence, do they think this house fits me? To me, the item packaging and the product itself are a single. They are presented to the customer as one item, thus, item packaging and branding overall cannot be overlooked when performing product style and improvement.